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Home / Magazine / PARIS FASHION WEEK 2026: WOMEN’S SPRING/SUMMER 2027 TRENDS TO DISCOVER

The Paris Fashion Week SS27 Show Calendar

From September 28 to October 6, 2026, Paris returns to the centre of the international fashion scene with Paris Fashion Week Spring/Summer 2027, one of the most anticipated events of Fashion Month dedicated to new womenswear collections. For over a week, the French capital will host runway shows, presentations and events anticipating the trends of the upcoming season, bringing together major international fashion houses, designers, buyers, press and leading figures from the fashion industry. After Milan Fashion Week, Paris will take over the international fashion calendar, showcasing the collections that will define the style of Spring/Summer 2027.

For this edition, Divo Boutique will once again follow Paris Fashion Week closely, with its team attending the shows of some of the most representative brands in its online selection. Divo’s schedule will begin on September 29 with Maison Margiela, followed by Stella McCartney on September 30 and Isabel Marant on October 1. On October 2, the focus will be on Casablanca and Victoria Beckham, while on October 5, Divo will follow the collections of Zimmermann.

These international brands and fashion houses, each interpreting the evolution of contemporary fashion through their own distinctive aesthetic language, represent an important part of the selection at Divo Boutique, a fashion and luxury ecommerce platform focused on discovering collections and brands from around the world.

From the Paris runways to the season’s most interesting trends, we will follow Paris Fashion Week SS27 to explore the new directions in womenswear for Spring/Summer 2027: from colours and silhouettes to materials, prints and the details set to define the wardrobe of the upcoming season. A journey through the collections of the fashion houses and brands taking part in Paris, discovering directly from the runways the trends that will shape the new season.

Maison Margiela: the DNA of the fashion house according to Glenn Martens

In Paris, Maison Margiela opens a new chapter under the creative direction of Glenn Martens, who for the Spring/Summer 2027 collectionreturns to engage with the house's foundational codes through a more accessible and contemporary reinterpretation. The starting point is the juxtaposition of hard and soft, rigor and fluidity, construction and deconstruction, elements that have always belonged to the Margiela identity and which Martens interprets without pushing toward the conceptual extremes of his previous collections. Trench coats, tailoring, jersey, and draped dresses coexist with floral motifs inspired by 1960s brocades, transformed into column skirts and embellished with the maison's characteristic cotton ribbon. A collection that thus retains Maison Margiela's experimental attitude, but translates it into more immediate silhouettes and garments, designed to speak to a broader audience without abandoning the stylistic complexity that distinguishes the brand.

Stella McCartney: the ocean meets tailoring at Paris Fashion Week

For Paris Fashion Week, Stella McCartney brings to the runway a collection that combines environmental sensitivity, references to ocean conservation, and iconic house codes, reinterpreted through a contemporary vision of fashion. The show thus becomes a journey between past and present, with the return of archival silhouettes, prints, and techniquesthat have helped define the brand's identity.

Among the most recognizable elements of the collection is Stella McCartney’s loose, relaxed tailoring, reinterpreted with technical details and drawstrings that accentuate the waist. Alongside the tailoring appear knitted skirts, dresses, and bustiers, constructed through overlapping panels and three-dimensional textures that evoke the organic shapes of coral.

The marine theme runs through the collection, including its materials and details: thin transparent threads become structures for crinoline hems and sculptural shapes inspired by oysters, while airbrushed dolphinsdecorate jersey and denim garments. It is an imagery that transforms environmental awareness into instantly recognizable visual elements, without sacrificing the house’s urban attitude.

Indeed, denimrepresents one of the meeting points between the brand’s heritage and a more contemporary vision. Among the most significant looks is the pairing of a mixed-wash denim trucker jacketwith cotton basketball shorts and skater-style sneakers, in a clear nod to the 90saesthetic and Stella McCartney's cool-girl origins in North Kensington.

The collection thus alternates between streetwear, denim, and tailoring, building a versatile wardrobe that moves from urban-inspired casual looks to more sophisticated offerings dedicated to evening wear and special occasions.

In the most elegant part of the show, Stella McCartney introduces Greek-inspired details, sculpted peplums, and architecturally shaped bodices, interpreted through a palette of desaturated pastel tones. These are feminine and structured silhouettes that represent the most contemporary and sophisticated dimension of the Stella aesthetic.

The result is a collection in which sustainable fashion, tailoring, denim, knitwear, and evening wearcoexist within a single creative language. A balance between the house's heritage and the new trends of contemporary fashion, with the ocean as a common thread and sustainability as an integral part of Stella McCartney's identity.

Isabel Marant SS27: the freedom to be yourself

For Spring/Summer 2027, Isabel Marant brings a vision of free, spontaneous, and deeply personal femininity to the runway. The collection, presented during Paris Fashion Week, looks to 1960s California and the photographs of Sam Haskins, transforming that imagery into a contemporary wardrobe defined by natural sensuality, lightness, and movement.

The true common thread is contrast: lace and linen meet structured blazers, chiffon and denim, artisanal details coexist with simple silhouettes, while more precious elements like embroidery, rhinestones, and sequins are reinterpreted with a relaxed attitude. The result is a style that does not appear staged, but rather assembled over time, blending new garments with pieces that have a vintage character.

The Isabel Marant SS27 woman does not follow a single aesthetic model: she chooses, combines, and interprets fashion according to her own personality. City and coast, femininity and casual attitude, simplicity and decoration coexist in a versatile wardrobe, designed to accompany different moments of the day.

The Maison’s message is therefore one of fashion as an expression of freedom and individuality: not a look to be copied, but a style to be built according to one's own instinct. A direction that confirms Isabel Marant's effortless character and projects it toward a new idea of contemporary boho, one that is more essential, sophisticated, and personal.

Casablanca SS27: AMOR E PROGRESSO, fashion as a journey toward the future

With “AMOR E PROGRESSO”, Casablanca returns to the Paris Fashion Week SS27 runway, advancing one of the maison's most recognizable characteristics: transforming fashion into a narrative of travel, culture, and lifestyle. The collection's title encapsulates a vision composed of positive energy, a desire for discovery, and an openness toward the future, in continuity with Charaf Tajer’s creative universe, which has always been suspended between luxury and leisurewear, sport, elegance, and cultural references.

SS27 thus fits into a path that looks beyond a simple wardrobe: Casablanca builds a world to be experienced, where colors, tailoring, travel references, and sporting codes become tools to convey a cosmopolitan and optimistic attitude. An idea of fashion that invites one to dream, explore, and experience luxury with greater freedom, while maintaining that balance between sophistication and ease that represents the DNA of the maison.

In short: Casablanca SS27 speaks of a love for life, openness to the world, and a desire for progress, once again transforming the runway into a journey through the maison's imagination.

Victoria Beckham SS27: elegance, comfort, and movement at Paris Fashion Week

At Paris Fashion Week SS27, Victoria Beckham presents a collection that redefines the idea of contemporary elegance, placing comfort, simplicity, and freedom of movement at the center. The key concept is an effortless and sophisticatedfemininity, designed for a real woman who wants to feel elegant without sacrificing comfort. The Spring/Summer 2027silhouette becomes more fluid and less form-fitting, with light, semi-sheer dresses, pleats, and asymmetrical constructions inspired by the freedom of movement of the twenties.

Alongside the lightness of the dresses, the collection develops a relaxed and contemporary tailoring, characterized by clean-lined jackets, soft trousers, and functional outerwear reinterpreted with sophisticated volumes. The result is a versatile and easy-to-wear wardrobe, in which femininity, comfort, and refinement coexist. Victoria Beckham's vision for SS27 is therefore one of concrete, everyday luxury: sophisticated yet livable pieces, fluid silhouettes, lightweight materials, and a natural elegancethat accompanies the woman from daily life to the most special occasions.

Zimmermann SS27: the metamorphosis of a butterfly-woman

For Spring/Summer 2027, Zimmermann portrays an almost fairytale-like woman, rare and delicate, through a symbol that recurs as the common thread of the entire collection: the butterfly, an emblem of beauty, lightness, and metamorphosis. She is a dreamlike and romantic woman who seems to move through an imaginary garden made of pastel colors and spring hues, floral prints, ruffles, embroidery, and broderie anglaise. An aesthetic that, in some passages, seems to recall the ethereal and floral atmosphere of Primaveraby Sandro Botticelli, conveying the idea of a femininity suspended between nature, grace, and a fairytale dimension.
A precious and luminous femininity expressed without sacrificing lightness: the same decorative elements run through very different materials, from cotton to linen, from silk to chiffon to denim, creating a continuous dialogue between naturalness and refinement. But the true narrative of the show emerges in its final evolution. Like a butterfly completing its transformation, the Zimmermann woman progressively sheds her initial exuberance: prints soften, embroidery diminishes, colors become more uniform, and silhouettes become cleaner, more minimal and structured, while retaining that airy lightness and those soft hues that characterized the entire collection. It is a metamorphosis that does not erase its own nature, but evolves it: from the fairy-like, romantic, and polychromatic woman to a more conscious, essential, and contemporary femininity.

Conclusion: Paris, a journey into fashion that looks to the future

And so our adventure at Paris Fashion Weekcomes to an end, a journey that allowed the Divo Boutique staff to observe up close not only the new collections, but the various directions through which fashion is imagining its own future. From Maison Margiela, where Glenn Martens engages rigor and fluidity, construction and deconstruction in a dialogue, to Stella McCartney, who brings the ocean, sustainability, and a new idea of tailoring to the runway; from the instinctive and personal freedom of Isabel Marantto the cosmopolitan energy of Casablanca, which transforms travel into a tale of love, culture, and progress. And furthermore, the more concrete and sophisticated femininity of Victoria Beckham, made of comfort, movement, and everyday elegance, right up to the butterfly-woman of Zimmermann, romantic, ethereal, and in constant metamorphosis.

If there is a common thread that emerges from this journey, it is perhaps precisely the search for a new idea of femininity and luxury. A fashion less tied to a single aesthetic model and increasingly capable of embracing contrasts: sophisticated yet easy to live in, romantic yet contemporary, structured yet fluid, aware of the past but projected toward the future. A fashion that no longer seems to want to impose an identity, but rather offer the tools to build one.

This is also what we tried to convey through this Parisian experience: not just what we will see being worn next season, but what fashion is trying to tell us. Luxury seems to be moving further and further away from the idea of pure ostentation to move closer to something personal: an experience, a story, a form of expression, a way of recounting who we are and who we wish to become.

And so, returning from Paris, we leave an open question for our readers: what will tomorrow’s luxury be?Will it still be defined by exclusivity and rarity, or will it be increasingly tied to authenticity, creativity, sustainability, and the ability to evoke emotion? And in a future where technology and artificial intelligence will enter more and more into the way we discover, choose, and live fashion, how much will that human gaze, capable of recognizing beauty, giving it meaning, and transforming it into desire, still matter?

Perhaps this is precisely the question we take with us at the end of our Paris Fashion Week: not just how fashion will change, but what idea of beauty, luxury, and identity we will choose to carry with us into the future.

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